Singapore’s YouTubers Poke Fun at Locals and Expats

Published on June 30, 2016 in The Wall Street Journal: Expat:

WSJ ExpatThe Wall Street Journal‘s hub for expatriates and global nomads, recently published my piece on how small talk varies around the world. Here’s a snippet:

As many expats and students of foreign languages can tell you, humor is often the final frontier in cross-cultural communication. Jokes risk falling flat, are a nightmare to translate and have the potential to offend. But they can also be a way for expats to understand the cultural norms of their new home.

Local movies and television shows can help, but the grassroots nature of YouTube videos can be even better. On YouTube, the comedy is rougher, the jokes are more of the moment, and the creators are more accessible, often responding to viewers’ questions in the comments sections. And you don’t have to suffer through being the only person not laughing in a comedy club.

Despite Singapore’s reputation as a place that limits free speech, several homegrown YouTube channels offering self-parodying commentary on local topics have sprung up in the past few years. Among the first were Wah!Banana and Night Owl Cinematics (Ryan Sylvia), which were both launched in the second half of 2012, and currently rank as the second and third most-subscribed-to channels in Singapore. The original cast of Wah!Banana has since left to form TreePotatoes, which is now number five. With topics like What Foreigners Think of Singapore and 11 Types of Singaporean Colleagues, these YouTubers have created a space where both Singaporeans and expats can chuckle about Singapore’s unique, sometimes absurd, quirks.

Read the rest HERE!

WSJ Expat

WSJ